The world’s communications systems are advancing
dramatically, socially many people have moved from using the telephone to using
social media, text messaging and emails, this has partly been because of the
high cost of live telephone calls and partly for convenience. However the
importance of telephone systems for small business has remained constant, this
is due to the limitations of these other communication methods which are
unlikely to replace telecommunication for business purposes.
Video is now becoming an important aspect of many telephone
calls with the advantages of communicating by speaking not likely to change as:
1 1. Talking on the Phone with your customers is more
personal
People often desire the personal touch when shopping and talking
directly with your customers helps to build trust and a solid relationship
·
Conversational
Tone
People listen not only to the words, but also the overall
tone of the conversation to decide whether to act positively or negatively, so
spoke word’s are a much more powerful way of doing business
·
Immediate
response
When talking on the phone you can get an immediate response
to questions without having to wait for a sent answer, so it’s much quicker,
people often require an immediate answer
·
Choice of
methods
When using the telephone, you also have the choice of
leaving a voice mail if you can’t reach the person you want. This means you can
give a much quicker message and it’s usually much clearer than using text or
the restrictions on some social media sites
·
Sensitive
issues
Issues that are sensitive are better done using your voice
rather than messaging as you can use your voice to sound as sympathetic,
pleasant and accommodating as required in your message, something that is very
hard to accomplish with written messages or symbols.
When you make a business telephone call to someone, it
suggests to them that you consider it’s important, were as sending a text
suggests that it’s not so important or urgent and can possibly not give a good impression to the recipient.
·
More
Secure
Although a telephone conversation can be recorded or
overheard, generally it’s over and done with when the parties hang up so there
are no problems with a message being sent to the wrong party or misused as can
happen with text messages and emails. It’s also often much harder for people to
misunderstand the spoken word rather than a shorter text that may miss some
vital elements
·
The
telephone can be used for group teleconferencing
This can be a great way to save time and also reduce the
traveling expenses related to having a conference with people from different
places. All delegates to the conference can remain in their own offices with
all their normal infrastructure and have the full advantage of a live
audio-video conference via their phones.
The same system can be used for educational presentations,
making it a very valuable and useful application or your telephone systems in
or for small business
The telephone is one of the most important communication
tools for businesses, although it can be expected to change in format and the
different options it comes with, the humble phone is still the main way we use
our voices to communicate over long distances.
